All-in-One Card Combines Industry’s Top Features with Premiere
RIVERWOODS, Ill.--(BUSINESS WIRE)--Jan. 2, 2013--
Discover Financial Services today announced the national launch
of Discover it TM, a no annual fee credit card which
offers cardmembers the rewards and service for which the company is
known, while providing a unique combination of features, benefits and an
enhanced customer experience.
The new Discover it card comes in a modern blue metallic finish that resembles brushed steel, with the name and card number on the back of the card. (Photo: Business Wire)
The new card’s feature set delivers some of the best qualities that
consumers have been asking for in a credit card and builds upon
Discover’s leadership in rewards and customer service. Discover has long
been known for developing innovative products and services that are
relevant to consumers, and the company has ranked #1 in customer loyalty
among credit cards for 16 years in a row, according to the 2012 Brand
Keys Customer Loyalty Engagement Index Report.
“We believe that consumers want something different from a credit card
company – something that addresses their specific needs, treats them
fairly and gives them what they deserve,” said Roger Hochschild,
president and chief operating officer at Discover. “This card is a
natural extension of Discover’s ‘It Pays to Discover’ brand positioning
and truly shows how Discover is looking to build a long-term
relationship with its customers.”
New cardmembers will feel the difference the minute they receive the
Discover it card. The card arrives via expedited delivery in a sleek and
simple box. Inside, cardmembers will find a modern, metallic blue card
that resembles brushed steel, with their name and card number on the
back of the card.
Cardmembers can expect the best of what Discover offers and more with
this new product, as the Discover it card promises to be:
Fair: No annual fee. No overlimit
fee. No pay-by-phone fee. No foreign transaction fee. And no fee for
your first late payment. Plus Discover won't raise a cardmember’s APR
for paying late.*
Safe: Discover ranks among the
industry’s highest in identity fraud resolution, according to the
Javelin Strategy & Research Eighth Annual Card Issuer’s Safety
Scorecard Report (June 2012). Plus, Discover’s $0 Fraud Liability
Guarantee means cardmembers are never responsible for unauthorized
charges on their account.
Generous: Cardmembers can earn 5%
Cashback Bonus in relevant categories that change throughout the year,
up to a quarterly maximum, when they sign up for each 5% program.
Cardmembers automatically earn 1% Cashback Bonus on all other
purchases, not points. Cardmembers also earn 5-20% Cashback Bonus
through the company’s online shopping portal, ShopDiscover, and can
use the new Cashback Concierge, a free service that guides customers
through a one-on-one online tour that helps them get the most from
their rewards based on how they use their cards.
Flexible: Cardmembers can choose
their own due dates and pay until midnight (ET) online or by phone.
Free online management tools, mobile apps and e-mail reminders keep
cardmembers on top of their accounts.
Human: Cardmembers have the option
of immediately being connected to a live, U.S.-based customer service
representative to discuss their accounts at any time. If cardmembers
lose their jobs, Discover will find a way to help.
Consumers or current cardmembers interested in learning more about
Discover it may call 1-800-756-4336 or visit Discover.com.
*Offer for new cardmembers: APR for purchases and balance
transfers: 10.99% - 19.99% variable based on availability and
creditworthiness. Cash APR: 24.99% variable. Min. int. charge: $0.50.
Cash fee: 5%, min. $10. Balance transfer fee: 3%. Rates as of 12/31/12.
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers home loans, private
student loans, personal loans, online savings accounts, certificates of
deposit and money market accounts through its direct
banking business. Its payment
businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners
Club International, a global payments network with acceptance in
more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130102005140/en/
Source: Discover Financial Services
Laura Gingiss, 224-405-0185